QUIET LUXURY — TREND OR STATE OF MIND?

Aug. 6

What is Quiet Luxury?

While the term is nothing new, the concept of Quiet Luxury has been an emerging trend in a recent years that offers a breath of fresh air to the noise of modern consumer culture. In its essence, Quiet Luxury is simply understated luxury — a movement away from overt symbols of wealth and status. In fashion, it can be seen as favouring luxury brands that advocate for impeccable craftsmanship and quality materials, while steering away from self promoting logos littered all over the clothing. Think timeless, quality fashion brands vs loud luxury — brands that scream, rather than whisper. Consider the Row vs Gucci, both of a high caliber (and price point), but one speaks to enduring, understated luxury, while the other loudly proclaims its status.

So, how is this seen in interior design?

At its core, Quiet Luxury is about prioritizing authenticity and meaning over pretentious excess. It’s about creating timeless spaces that are thoughtfully designed, ethically sourced and made, and built to last. This concept is explored in a recent book, simply titled Quiet Luxury, through showcasing 18 homes around the world. In the forward, author Wim Pauwels writes: "Quiet Luxury refers to understated architecture and interiors made with very high-quality materials. All interiors are a non-ostentatious take on luxury, with a focus on exquisite materials and fabrics, muted colours, timeless designs, pared-back chic. It is all about developing a personal style that the architects, interior designers and homeowners believe in, far away from volatile trends.”

Why now?

This mindful approach to design isn’t only rooted in physical qualities, but also that of which we surround ourselves with on an emotional level. There has been a growing shift in recent post-pandemic years, in the way we are viewing our homes. Perhaps attributed to our fast-paced outer world and increasingly turbulent times, the move towards creating homes that serve as a space of solace is undeniable. Seeking out symmetry, consistent use of materials and finishes, muted palettes, natural materials, and quality craftsmanship, can help quiet our senses and create soothing environments.

Another increasing concern is that of timelessness and permanence. Sustainability is at the forefront — from the clothes we wear, to the spaces we live in, to the way we move about our lives, there is no denying the impending necessity to tackle it head on. Rather than chasing trends, by choosing eco products and materials, and committing to ethical building practices, we can reinforce more sustainable designs and enduring spaces.

How can we achieve Quiet Luxury in an accessible way?

While this trend may be seen as unattainable to most, we can look at Quiet Luxury as really just investing in quality — both physical and emotional. When it comes to what we wear, we can move away from supporting fast fashion, and instead invest in quality, timeless pieces that feel good on our body (and are good for our planet). When it comes to the spaces we live in, we can let go of the desire to redecorate with each passing trend and instead make more sustainable choices. Remove yourself from the current craze and instead create a look that's personal to you and your lifestyle. With furniture, try combining well made vintage pieces, while slowly investing in new quality furniture. Free your space of unnecessary clutter and rather, accumulate items over time that actually feel intentional.

On the surface, Quiet Luxury is about seeking out thoughtfully designed, ethically made, and enduring products and experiences, that offer a sense of timelessness and permanence amidst fleeting trends. However, delving deeper into this philosophy, we can understand it as investing in items that align with our personal values and bring joy and meaning to our lives. It’s about choosing authenticity, mindfulness, simplicity, and connection. Ultimately, Quiet Luxury is a state of mind. It’s an understanding that the greatest luxury lies in finding peace and fulfillment in quiet moments, simple pleasures, and the beauty of a life well-lived.